Steadfast Launches $1 Million Small Business Initiative With Banc of California to Support Small Businesses in Altadena, Malibu, and the Palisades impacted by the Eaton and Palisades Fires.

Small businesses can apply for direct grants up to $50,000 to address their most pressing needs, like rebuilding damaged property, reopening doors, and other fire-related expenses.

Through this program, eligible small businesses can apply for direct grants of up to $50,000 to cover urgent needs—such as rebuilding damaged property, reopening operations, and addressing other fire-related expenses. The program is designed to be flexible, recognizing that every business faces unique challenges and deserves tailored support.

How to Apply:


To begin the process, submit your information now and you’ll be contacted when the application portal goes live on August 11, 2025.

Grants will be administered by LiftFund, an independent nonprofit Community Development Financial Institution (CDFI) with over 30 years of experience providing financial and technical assistance to small businesses—especially in times of disaster.

More information on eligibility and how to apply will be available when the program officially opens. Please check back here and at LiftFund.com for updates.

GRANT ELIGIBILITY:

Applicants must meet all the following criteria to be eligible for the Small Business Grants:  

  • Have been operating on or before October 1, 2024. Operational is defined as generating sales revenue, as evidenced by activity in a business bank statement. Applicants without a business bank account will not be considered.
  • Business is located in Palisades, Malibu or Altadena and applicant must reside in LA County or contiguous counties.
  • Applicants must own fewer than three businesses offering similar products or services.   
  • Cannot be a dedicated adult entertainment operation, liquor stores, vape/smoke shops or lending organization.
  • Grant applicant must be majority owner or equal share owner of business.
  • All applicants will be required to hold a video conversation with a LiftFund staff member prior to disbursement.
  • Operates from a commercial storefront location (no online-only businesses).
  • Applicant has no more than 100 full-time employees.
  • Each individual applicant is eligible for only one grant award, regardless of the number of businesses or legal entities (EINs) they own or control.
  • Generates no more than $6 million in annual gross sales.
  • Must currently operate, or demonstrate intent to re-open within Altadena, Malibu, or the Palisades and applicant must reside in Los Angeles or surrounding County. Out of state applicants will not be considered.
  • Applicant must be a legal resident with a valid Social Security Number or ITIN.
  • Applicant must agree to share their name, likeness, and participate in an on-camera interview.

NOTE TO APPLICANTS:  All criteria are subject to change without notice.